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With imposed travel restrictions meaning there is a long-term demand from vacationers to relax without the hassle of crossing international borders, Northern Ireland has begun a $7 million (5 million pounds) tourism campaign aimed at British holidaymakers.
The Tourism Ireland campaign, named ‘Northern Ireland—Embrace a Giant Spirit’ begins on September 6 and will aim to reach 80% of British adults over the coming months as it looks to drive bookings.
Creative was handled by Publicis.Poke, while OMD was charged with the media planning and buying on the campaign, which will run across TV during September.
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