72andSunny Arises in L.A., Amsterdam

LOS ANGELES Three former Wieden + Kennedy creatives have teamed with an ex-Microsoft client to establish 72andSunny, an advertising, design and brand identity agency aimed at helping companies realize their global marketing ambitions.

The agency, which opened its doors this week in El Segundo, Calif., and Amsterdam, was co-founded by partners Robert Nakata, Greg Perlot, John Boiler and Glenn Cole.

Nakata, 43, who most recently was design director at Wieden in Amsterdam, will head the Dutch office.

Boiler, 38, and Cole, 33, have recently been freelancing and directing commercials as John+Glenn since leaving Wieden in Amsterdam approximately two years ago. At Wieden, Boiler was executive creative director in Amsterdam, and Cole was European creative director on Nike.

Perlot, 40, most recently senior vice president at Publicis Groupe’s Publicis in Seattle, was once director of advertising and corporate research at Microsoft Corp., where he met Boiler, Cole and Nakata. Perlot, Boiler and Cole will be based in El Segundo.

72andSunny has one account, the Dutch stroller company Bugaboo, and is also handling projects for USA Network, the Portland Trailblazers and Musicmatch.