$70 Mil. Heineken in Play

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CHICAGO Heineken USA has tapped consultant Pile and Co. to handle a creative review for its Heineken Lager and Heineken Premium Light accounts, according to the company. The brewer spends an estimated $70 million annually on U.S. advertising.

Publicis Groupe’s Publicis USA and WPP Group’s Berlin Cameron United handle advertising for the two Heineken labels.

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