7 Ways Marketers Can Break Into the Cannabis Industry

These brands need experienced advertisers to help boost their ROI

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

The legal cannabis industry is worth billions, and your skills are in demand, even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, well-rounded marketers to handle their branding and business efforts. The following are some pro tips to help you build a foundation and compete in this new arena.