7 Viral Super Bowl Moments That Were Bigger Than the Game

It's not a major sports event without proper social media reactions

The halftime show included several meme-worthy moments for this year. Getty Images
Headshot of Ann-Marie Alcántara

The Super Bowl is one of America’s most iconic cultural moments. Millions of people across the U.S. and the world are watching, meaning those same people have instant reactions to moments in the game—and its commercials.

Check out these seven of the most chin-scratching, jaw-dropping, tweet-worthy moments of Super Bowl 2020.

“Take It to the House”

The NFL kicked off the Super Bowl with an introduction that everyone found touching. Dubbed “Take It to the House,” the spot took viewers through the NFL’s past and into the future of the brand, even honoring former player Pat Tillman. It ended with Sports Illustrated’s 2017 SportsKid of the Year Maxwell “Bunchie” Young and other kids running onto the field in real life to start the game. Many fans thought it was an emotional way to kick off the NFL’s 100th year.

Demi Lovato’s continued comeback

Weeks after an emotional and touching performance at the Grammys, Demi Lovato returned to the stage to sing the national anthem at the Super Bowl. Lovato has slowly returned to the public eye after a drug overdose last summer, most notably at the Grammys to sing a new song called “Anyone.” Fans were impressed by her Big Game performance and her continued courage.

Politics invading sports

It’s an election year, and two candidates came out swinging during the Super Bowl. President Trump ran one ad in the first half, while Democratic presidential candidate Michael Bloomberg ran one 60-second spot after halftime. Sports fans took to Twitter wondering why politics needed to muddle the experience. Additionally, people questioned the use of black women in the ads to sell the messages of these two white candidates.

Jason Momoa is not who you think he is

In one of the more bizarre ads of the night, Jason Momoa sheds his body to reveal a skinnier frame in a spot for the Quicken Loans-owned Rocket Mortgage. People were disturbed, perturbed and generally not fans of seeing the Aquaman actor in a weird form. However, the cameo from his wife, Lisa Bonet, made up for it—a little bit.

Rick and Morty make it to the Big Game

In a 30-second spot, fans of Rick and Morty were treated to a full-blown Rick and Morty Pringles ad. It gets a little meta, with Rick and Summer watching an ad about “flavor stacking,” a trope used in Pringles ads since 2018. Fans of the show were delighted to see its appearance in the Super Bowl, especially because it felt so on-point for the series.

World, meet #BabyNut

For anyone concerned about the death of Mr. Peanut, don’t you worry: Planters resurrected him in the form of Baby Nut. Naturally, people thought it was a way to compete with the immense popularity of Baby Yoda, but there’s room in people’s hearts for two babies—especially Baby Nut.

A halftime show to remember

Last year’s halftime show had Maroon 5, featuring Adam Levine’s nipple. This year, fans were ecstatic over the Jennifer Lopez and Shakira show, which included bilingual performances from the two as well as appearances from J Balvin and Bad Bunny. In fact, Shakira’s performance of “Waka Waka” was the most tweeted moment of the halftime show.

During one iconic moment, Lopez did some pole dancing. Several people thought the actress was using the moment to call out her Oscars snub for her role in the film Hustlers.


More than anything, people loved how the two artists brought Latino culture to the forefront of this Super Bowl halftime show, with Lopez even donning a Puerto Rican flag coverup at one point. During this moment, Lopez brought out her daughter, Emme Maribel Muñiz, who sang “Let’s Get Loud.”

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.