7 Times When Hollywood's Top Moneymakers Handed Off the Baton Through Good-Spirited Ads

A 40-year Spielberg-Lucas tradition continues

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Long before Disney dominated the leaderboard of big earners at the box office, rising Hollywood hitmakers Steven Spielberg and George Lucas started a fun and friendly tradition of congratulating each other on the success of their blockbuster films.

The 1970s and ’80s were a time of rapid evolution in the way we watched movies, with Jaws ushering in the era of the summer blockbuster, bigger theaters arising across the suburbs and video rental growing rapidly from a pricey niche to shared experience across almost all American homes.

Lucas

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in