7 Ways Agencies Can Entice Modern Parents to Work With Them

Moms' and dads' skills can be a competitive and cultural advantage

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The best advice someone gave me as a newly minted executive creative director was this: Find your heroes in the industry. So I went hunting for the best among us. I wanted to find those who I could look up to for their work, of course. But I also really wanted role models who were juggling an awe-inspiring career alongside motherhood.

However, my search showed me a new problem. While we all actively lament the shortage of women in leadership, even fewer of these leaders are moms.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.