7 Takeaways From Adweek's Conversation With P&G Chief Brand Officer Marc Pritchard

He talks industry trends, influencer fraud and more

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As the chief brand officer of Procter & Gamble, the world’s largest advertiser with a reported ad spend of over $10 billion, you might say Marc Pritchard is the most powerful person in marketing. And at October’s ANA Masters of Marketing conference in Orlando, Fla., he sat down with Adweek to talk about industry trends, in-house agencies, influencer fraud and yes, the Super Bowl, among other topics.

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