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Wondering where your brand should go next in the vast sea of social media platforms? Have a look at where Gen Z is hanging out.
Making up 35% of the global population, with more than $143 billion in spending power, these mobile-first consumers are venturing into new “third places,” including in-game concerts on Fortnite or talent shows on Instagram Live, according to Zebra IQ’s latest State of Gen Z report.
Here are some lesser known platforms that are growing in popularity and generating big dollars, both for the apps themselves and young content creators:
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