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Seven shops received creative and strategic briefs last week for the $100 million Kmart account.
Five-year in-cumbent Campbell Mithun in Minneapolis is defending the business, which went into review a month after new chief executive officer Charles Conaway arrived at the Troy, Mich., company. Conaway previously was president and chief operating officer at CVS Corp., whose agency is Bates Worldwide in New York.
In addition to the incumbent, shops who were contacted to move on after returning proposal requests are J.
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