7 New Super-Skills for a Post-Pandemic Marketer

From crisis comms to culture to creativity

woman holding visualized checklist
Empathy should be checked off on the new skills list. Imagezoo/Getty Images

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope for the industry to swing back this year.

@kfreberg Karen Freberg is an associate professor in strategic communications at the University of Louisville and is a member of Adweek's Academic Council.