Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A pack of Marlboro, a grape Slurpee and Gears of War 2 may soon become a popular register ring at 7-Eleven stores. The ubiquitous convenience store chain announced today (Nov. 20) that it is entering the $12 billion videogaming industry, and will begin selling top titles at its 5,660 locations.
This holiday season, shoppers can pick up Guitar Hero: World Tour Band Kit, Call of Duty: World at War and Fallout 3 among other top titles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in