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This year and last, there have been plenty of naysayers warning against brands wading into April-Fools’-Day-prank territory, which is understandable given the rather intense anxiety the world’s been under.
But a good joke is still a good joke, regardless of the world’s smoldering trash fires, and a few brands still know how to strike the right balance.
Convenience chain 7-Eleven absolutely nailed it today with its April Fools’ stunt. The brand swapped Twitter and Instagram feeds with rock band 311, known for 1990s and early 2000s hits like Down, Amber and All Mixed Up.
You can see the brand’s overhauled account header above.
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