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Back in the 1960s, The Rolling Stones sang about a poorly kept secret in their hit single “Mother’s Little Helper.” Hint: Suburban housewives were popping tons of tranquilizers.
Since the pandemic broke out last spring, Instagram has been rife with posts tagged with “#daydrinking” and captions like “Chardonnay o’clock,” with multi-tasking parents sharing their boozy coping suggestions, along with cocktail recipes.
But there’s a different tool in some people’s arsenals now, as more states legalize cannabis and make it accessible to broader swaths of the American population, with women emerging in 2020 as the fastest-growing consumer segment in the industry, per Akerna.
So is weed mom the new wine mom?
A recent study from the Harris Poll found that more than half of canna-friendly parents used cannabis during the Covid-19 health crisis.
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