$650 Mil. Visa Mulls 2 for Media

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NEW YORK Visa has narrowed its global media consolidation review to a pair of roster shops: Omnicom Group’s OMD and WPP’s Mediaedge:cia, per sources. Eliminated in the semifinal round: Aegis Media and Publicis Groupe’s Starcom MediaVest Group. SMG was an incumbent, while Aegis was a non-roster contender.

Visa’s annual global media spend is estimated at $650 million.

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