62% of Execs Rely on Gut Instincts When Forging Partnerships

Study shows business still hinges on relationships

Sixty-five percent of executives say that subjective factors such as company culture and corporate values increasingly make a difference when evaluating partnership proposals, according to a study from The Fortune Knowledge Group and ad agency Gyro. Only 16 percent disagreed, per the companies' joint report, which recently surveyed 720 senior business leaders.