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CHICAGO Sara Lee will hear from three agencies hoping to land consolidated advertising duties on its Hillshire Farms and Sara Lee deli and bakery brands, a company representative confirmed. Spending on those product lines was just over $60 million last year.
Omnicom Group’s Element 79 in Chicago, the incumbent on the Hillshire Farms account, and Publicis Groupe’s Publicis in New York, which handles the deli brands, are contending for the account. Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif.,
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