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BOSTON Panasonic today said it would hear from six semifinalists in the review for its marketing account. The work in play is worth an estimated $60 million.
In the hunt are independent Modernista! in Boston and five New York agencies: Havas’ Arnold, WPP Group’s Berlin Cameron United, Publicis Groupe-backed Bartle Bogle Hegarty, MDC Partners’ Kirshenbaum Bond + Partners and Omnicom Group’s Merkley + Partners.
The consumer electronics company in Secaucus, N.J., initially contacted about 12-15 shops [Adweek, Jan.
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