$60 Mil. Limited Brands Goes Into Play

LOS ANGELES Fashion retailer Limited Brands has launched a media planning and buying review, with more than $60 million in business up for grabs, sources said.

The review does not include print buying, which continues to be handled in-house. The Columbus, Ohio-based client spent $82 million overall on domestic ads last year, per TNS Media Intelligence/CMR.

Contending for the business, which includes the client’s Victoria’s Secret, Express, Bath & Body Works and Limited stores, are Aegis Group’s Carat; independents TargetCast TCM and Horizon Media; Havas’ Media Planning Group; Publicis Groupe’s MediaVest; WPP Group’s Mediaedge:cia; and the incumbent, Interpublic Group’s Initiative, all in New York, sources said.

RFI’s were due back this week, with finalists to be chosen by early next month and a decision expected by the end of April.

The client was not immediately available for comment. The agencies were either unavailable or declined comment.

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