Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Fashion retailer Limited Brands has launched a media planning and buying review, with more than $60 million in business up for grabs, sources said.
The review does not include print buying, which continues to be handled in-house. The Columbus, Ohio-based client spent $82 million overall on domestic ads last year, per TNS Media Intelligence/CMR.
Contending for the business, which includes the client’s Victoria’s Secret, Express, Bath & Body Works and Limited stores, are Aegis Group’s Carat; independents TargetCast TCM and Horizon Media; Havas’ Media Planning Group; Publicis Groupe’s MediaVest; WPP Group’s Mediaedge:cia; and the incumbent, Interpublic Group’s Initiative, all in New York, sources said.
RFI’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in