$60 Mil. Hotels.com Goes Into Play

CHICAGO Hotels.com has placed its estimated $60 million account in review, a company representative confirmed. It was unclear if incumbent agency Doner would defend.

A representative from the Southfield, Mich., independent shop declined comment on the review, and the client would provide no details.

Doner added Hotels.com three years ago in a shootout with Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston.

Last year, the shop won Hotels.com sibling Expedia.com, worth $170million in billings, thanks in part to the agency’s Hotels.com efforts that employ the tagline, “We know hotels inside and out.” Those ads have featured a team of black-clad, sunglass-wearing operatives who thoroughly research hotels via the site. One spot from last year showed a family visiting a hotel that they had booked through a different service, only to discover it was more “adult”-themed than advertised.

Through May, Hotels.com spent $30 million in U.S. measured media, per Nielsen Monitor-Plus.