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Hadeler Sullivan & Law here picked up some long sought after assignments from American Suzuki, gaining $3-4 million in promotions and media buying duties for 400 motorcycle dealers in the Western and Southern regions.
Agency president and client services director Michael Sullivan, himself a motorbike enthusiast, said the Suzuki courtship has been ongoing for more than five years. He said presentations and serious discussions were held in the past 12 months with the Brea, Calif.-based company.
“I started contacting Suzuki the week I started working [here],” said Sullivan.
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