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With the college football season barely two weeks old, schools that aren’t in the five power conferences are scrambling for ways to boost revenue for their stadiums. One sure-shot marketing tactic is, of course, selling alcohol. But while three more colleges decided to begin doing that this year, the total number of wet arenas still numbers just 21. That’s out of 120 Division I schools in total—and it’s just beer they’re selling.
As colleges debate whether or not to add suds to their menu boards, however, fans are simply resorting to BYOB—helped in large part by companies selling flasks like the ones here, cleverly disguised to look like stuff you’d bring to the game anyway.
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