Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As Amazon’s sixth annual Prime Day approaches, so does the unofficial start of the 2020 holiday shopping season. Much remains to be seen, including how much consumers are willing to spend before Halloween and how this will impact the remainder of Q4.
If 2020 has taught us anything, it’s to expect the unexpected. But we can expect to see a handful of big changes among brands, retailers and consumers.
Brands will spend even more on advertising
Prime Day in October gives brands the ability to message consumers earlier about holiday deals, which may result in higher ad spend overall.