6 Ways Prime Day Will Look Very Different This Year

It’s not just later on the calendar

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As Amazon’s sixth annual Prime Day approaches, so does the unofficial start of the 2020 holiday shopping season. Much remains to be seen, including how much consumers are willing to spend before Halloween and how this will impact the remainder of Q4.

If 2020 has taught us anything, it’s to expect the unexpected. But we can expect to see a handful of big changes among brands, retailers and consumers.

Brands will spend even more on advertising

Prime Day in October gives brands the ability to message consumers earlier about holiday deals, which may result in higher ad spend overall.



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