6 Tips to Grow Your Business on Instagram From Sarah Jessica Parker and Glossier's Emily Weiss

Platform drives conversation, customer service, product ideas

Glossier founder Emily Weiss created an Instagram account for the brand a month before the direct-to-consumer beauty brand launched. Weiss already ran a popular beauty blog, Into the Gloss, but she wanted to start a dialogue with consumers as soon as she could so that they’d be involved in the process and growth of the brand.