6 Tips to Grow Your Business on Instagram From Sarah Jessica Parker and Glossier's Emily Weiss

Platform drives conversation, customer service, product ideas

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Glossier founder Emily Weiss created an Instagram account for the brand a month before the direct-to-consumer beauty brand launched. Weiss already ran a popular beauty blog, Into the Gloss, but she wanted to start a dialogue with consumers as soon as she could so that they’d be involved in the process and growth of the brand.

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