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I don’t think Tim Mapes, chief marketing officer at Delta Air Lines, woke up on Jan. 1 this year with the idea that the new personification of the Delta brand in 2018 would be an unabashedly left-wing progressive.
I also don’t think he had a standing meeting each week in 2017 scrutinizing each of the dozens of brand partnerships his airline established in order to repeatedly track their political leanings. He likely has a couple folks within his team that do a quick gut check for overall brand commensuration, and if the numbers work on a deal, they strike it.
But
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