6 Things Brands Should Think About Before Taking a Political Stance

When to make a statement and when to take a backseat

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I don’t think Tim Mapes, chief marketing officer at Delta Air Lines, woke up on Jan. 1 this year with the idea that the new personification of the Delta brand in 2018 would be an unabashedly left-wing progressive.

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This story first appeared in the May 7, 2018, issue of Adweek magazine. Click here to subscribe.