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While you were spending hours customizing your Facebook avatar to fill up the humdrum of your day or sniffing the intoxicating smells of Hawaiian Tropic sunscreen to mentally escape home, Adweek was hosting a virtual event centered on commerce brands that have innovated during the pandemic and was, as always, on the hunt for the week’s interesting data points.
Here are the 6 stats from the world of brands, marketing and advertising that grabbed our attention.
Beauty startup dropout
Demand for makeup and personal care products have plummeted during Covid-19, as neither have seemed particularly attractive for people covered up by face masks.
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