6 Steps to Take So You Can Start Meaningful Marketing

When assumptions are a good thing

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What to say—and prepare for—as a marketer. Getty Images

With the vast majority of businesses on hold, marketers are struggling with what to say, if anything at all. Spending against working media has been brought to a virtual standstill, and there is very little in-market activity that resembles anything before Covid-19. None of this will likely change until public health, governmental and medical innovation begins to materialize and forge a path forward.

@KerryPerse Kerry Perse is the principal at Influence and Inspire Consulting.