6 Shops Pitch Activision

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LOS ANGELES At least six agencies have advanced to the semifinal round of Activision’s creative review, according to sources.

In the pitch are: Havas’ Arnold and independent Modernista!, both in Boston; Interpublic Group’s Deutsch/LA in Marina del Rey, Calif; Omnicom Group’s DDB in Santa Monica, Calif.; and independent davidandgoliath and Publicis Groupe’s Team One, both in El Segundo, Calif.

The agencies declined comment. Client officials could not immediately be reached.

Consultancy A-Team Advertising Advisors has been hired to conduct the review, with ex-Select Resources International executive Russel Wohlwerth leading the effort.





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