6 Creatives Waged a Design Battle in Front of 1,000 People, and Here’s What They Made

Shutterstock gave Cannes competitors 20 minutes

Headshot of David Griner

CANNES, France—Lots of designers believe themselves to be God's gift to Photoshop, but few have to prove it on stage in front of a screaming, alcohol-fueled crowd.

As part of this year's Cannes Lions festivities, Shutterstock challenged six art directors to do just that at the stock art service's Pixels of Fury competition. 

Using Illustrator, Photoshop and any art or photography from Shutterstock's collection, the competitors had just 20 minutes to create their pieces. The assignment, which they didn't learn until the last minute, was to design an airplane wrap for a new airline. 

As you can see in the video and photos below, the results were mixed. But even looking past the quality of the end products, it's fascinating to see the different creative processes at work. 

The competitors were:

  • Carol Hung – K9 Strategy+Design, Toronto.  
  • April Mutuc – Cake/Havas, New York
  • Luca Ghilino – Leo Burnett, Milan
  • Kadir Ozdemir – Young & Rubicam, Instanbul
  • Mickey Chan – Ogilvy Dublin (Winner)
  • Blair Dempster – Jack Morton Worldwide, New York

Chan and Dempster reached the finals, in which they had to design an ad for the new airline, and Chan was declared the winner for her Flying Banana design. She took home the grand prize of 2,000 Euros.

Check out more video footage of the event and the final results below:

Pixels of Fury: Cannes, France from Shutterstock on Vimeo.

April Mutoc:

Blair Dempster:

Carol Hung:

Kadir Ozdemir:

Luca Ghilino:

Mickey Chan:


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."