6 In Contention For First Union Direct Account

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Six agencies have been selected as semifinalists in the review of First Union Corp.’s consolidated $30 million direct marketing account.
The Charlotte, N.C.-based financial services company will hear capabilities presentations from Hill, Holliday Direct in Boston; Earle Palmer Brown in Philadelphia.; and FCB Direct, JWT Direct, Communications Plus and The Colligan Group, all in New York.

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