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57% of Consumers Will Boycott a Brand That Doesn't Share Their Social Beliefs

Consumers are more likely to care than three years ago, per Edelman study

June 20, 2017

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What does it take for brands to maintain relationships with consumers? That’s the central question of the third Earned Brand report from public relations firm Edelman, which found that 57 percent of consumers are more likely to buy from or boycott a brand because of its stance on a social or political issue.

Consumers are also 30 percent more likely to make purchase decisions about a brand based on a brand’s beliefs than they were just three years ago, according to the report.