57% of Consumers Will Boycott a Brand That Doesn’t Share Their Social Beliefs

Consumers are more likely to care than three years ago, per Edelman study

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What does it take for brands to maintain relationships with consumers? That’s the central question of the third Earned Brand report from public relations firm Edelman, which found that 57 percent of consumers are more likely to buy from or boycott a brand because of its stance on a social or political issue.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.