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NEW YORK South Korean electronics giant Samsung has awarded its global media chores to Publicis Groupe’s Starcom following a review, according to sources.
WPP Group’s MindShare has handled media in about 60 markets, including broadcast buying in the U.S., where the client spent $140 million on all ads in 2006, per Nielsen Monitor-Plus. Samsung also handled some chores, such as domestic print buying, in-house.
Samsung’s estimated annual global ad spend exceeds $500 million.
Starcom sibling Leo Burnett is Samsung’s lead creative agency.
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