Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK At least four agencies are competing for creative duties on Virgin Mobile USA’s estimated $50 million account, sources said.
The review, which began a few weeks ago, is being handled by New York-based consultancy Gilbert Taney Farlie.
Leagas Delaney in San Francisco has handled the account since November 2001, when they won the assignment to create a campaign for the service launch after a review. It could not immediately be determined if that shop would defend, but sources said it was unlikely since the San Francisco-based client is looking specifically for an East Coast shop.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in