$50 Mil. Time Warner Cable Account Goes to Ogilvy & Mather

CHICAGO Time Warner Cable has awarded its ad account to WPP Group’s Ogilvy & Mather after a review, according to the company. Estimated billings are $50 million.

The New York-based shop will look to build the Time Warner brand as it begins to offer a variety of video, high-speed Internet and phone services in its markets. The business had been handled by several smaller agencies, according to the company.

Interpublic Group’s Deutsch and Publicis Groupe shops Fallon and Leo Burnett also participated in the review, the client said.

“We’re excited about this new partnership with Ogilvy & Mather and look forward to building a world-class brand to capture the momentum of our technological leadership,” said Chuck Ellis, client chief marketing officer, in a statement.

The client offers cable services to nearly 11 million people in 27 states. The company spent nearly $60 million on ads last year, according to Nielsen Monitor-Plus.