$50 Mil. at Stake in AAR Reviews for Buffets, RBC

NEW YORK AAR Partners is conducting agency searches for two accounts, each estimated to be worth $25 million, the consultancy confirmed.

One review is for Buffets Inc., a chain of restaurants headquartered in Eagan, Minn. Omnicom Group’s BBDO in Minneapolis has handled creative and media for five years and will defend, an AAR representative said.

Questionnaires from the New York consultancy went out the week of July 21 to agencies in the Midwest and East.

“They’re rebranding,” said a source. “They want fresh thinking.”

The two-page questionnaires are due back on Aug. 5, and the client hopes to make a decision by the end of October.

AAR is also overseeing a review for the creative account of RBC Financial Group in Toronto.

Interpublic Group’s McClarens Lintas in Toronto is the incumbent, but it is unknown if the shop will defend. Only agencies in Toronto are currently being considered. Questionnaires for that business went out July 17 and are due back on July 28.

RBC also looks to choose an agency by late October.

Officials at the two clients and incumbent shops could not immediately be reached for comment.