$50 Mil. B&W Job to Media Kitchen

Brown & Williamson Tobacco tapped Media Kitchen to handle media planning and buying after a review. Media Kitchen, New York, a unit of the Kirshenbaum Bond Creative Network, beat IPG’s Media First International, WPP’s MindShare and the incumbent, Grey Global Group’s MediaCom, all New York. The Louisville, Ky., client, the U.S. arm of British American Tobacco, markets brands such as Kool, Pall Mall and Lucky Strike. It spent $50 million on ads last year, per TNS Media Intelligence/CMR.