$50 Mil. Big Lots Reviews Creative

BOSTON Retailer Big Lots said it has hired Pile and Co. here to lead a review of its creative account handled by SBC Advertising for nearly 20 years.

The client in Columbus, Ohio, spent approximately $50 million last year in U.S. measured media, per Nielsen Monitor-Plus.

“We have had a successful and productive relationship with SBC over the years,” said Rob Claxton, client svp, marketing, in a statement. “As Big Lots continues to grow, it is important for us to ensure we have the best agency possible to help us meet our creative objectives.”

SBC in Westerville, Ohio, has been invited to defend. The review will finish in July.

In March, Interpublic Group’s Initiative added digital and local buying duties on Big Lots stores following a review. Those new duties accounted for more than 50 percent of the chain’s national media spending. The agency already handled the national buying portion of the business.

Initiative added those chores from SBC, which defended along with three or four other undisclosed agencies. The account is run out of Initiative’s Atlanta office.

Big Lots operates about 1,350 stores nationwide, offering a range of bargain-priced merchandise, including furniture, housewares, toys, food and seasonal gift items.