$50 Mil. Big Lots Reviews Creative

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BOSTON Retailer Big Lots said it has hired Pile and Co. here to lead a review of its creative account handled by SBC Advertising for nearly 20 years.

The client in Columbus, Ohio, spent approximately $50 million last year in U.S. measured media, per Nielsen Monitor-Plus.

“We have had a successful and productive relationship with SBC over the years,” said Rob Claxton, client svp, marketing, in a statement.

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