Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Banana Republic, a division of Gap Inc., has appointed aR Media here as its lead creative agency without a review, the client said.
Account billings were not disclosed. The company spent $50 million on ads in 2004 and $25 million through the first nine months of 2005, per TNS Media Intelligence.
Banana Republic in January 2004 tapped Omnicom Group’s Goodby, Silverstein & Partners in San Francisco for ads. Independent aR was a runner-up in that competition, and the client’s familiarity with aR’s work dating back to that contest led to the switch without a review, said Jack Calhoun, executive vice president of marketing at Banana Republic.
“AR
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in