The Adweek 50: Meet the Real Movers and Shakers Behind the World’s Top Brands

2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's ubiquity in the modern American's life explains why Carolyn Everson stands atop the 2014 incarnation of the Adweek 50—which honors those executives who help their bosses (in Everson's case, Sheryl Sandberg and Mark Zuckerberg) bedazzle Wall Street and investors. Everson, who moves up from No. 2 in last year's 50, has overseen meteoric revenue growth, thanks to new "people-based marketing," which is a fancy way of connecting marketers with consumers on whatever device they're on. Digital marketers, salespeople and content developers occupy more Adweek 50 slots than ever, a reflection of the transformation across media, marketing and technology. But the best and brightest in television, print and the agency world can also be found across our list, selected by Adweek's editors and staff. Congratulations to all for earning their spot through hard work, innovation and creativity. —Michael Burgi