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We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's ubiquity in the modern American's life explains why Carolyn Everson stands atop the 2014 incarnation of the Adweek 50—which honors those executives who help their bosses (in Everson's case, Sheryl Sandberg and Mark Zuckerberg) bedazzle Wall Street and investors. Everson, who moves up from No.