5 Ways to Save Agency Holding Companies From Becoming Irrelevant

The business model is broken, but the right mindset can fix it

I recently got a call from an influential player in the advertising business. She had a simple question: “Are advertising holding companies relevant today? Should they even exist?”

Click for more from this issue

This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.