5 Ways to Save Agency Holding Companies From Becoming Irrelevant

The business model is broken, but the right mindset can fix it

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I recently got a call from an influential player in the advertising business. She had a simple question: “Are advertising holding companies relevant today? Should they even exist?”

At the time I didn’t have an answer. I love advertising and agencies. The industry holds some of the smartest, most thoughtful and creative people I’ve ever met. Yet, the agency business model is horribly broken.

Thinking about it over the last few weeks, I recalled many other industries that have faced the same existential crisis.



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This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.