5 Ways Retailers Still Need to Make Life Easier for Moms

A survey of today's mothers found a consistent wish list

Shopping with kids. It’s one of those things you have to experience to truly understand. While a childless person may wonder how something as simple as a trip to the store to buy milk could devolve into a 2-hour ordeal of screaming and bodily fluids, moms know firsthand what’s at stake.

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