Voice

5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

Campaigns often don’t show everyday women or reversed gender roles

a pixelated closeup of a woman with sunglasses on — Stereotypes still persist in adverts targeting female consumers.CSA Images

October 13, 2019

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

In a way, it’s nothing new. We have been hearing about the connection between excessive thinness, retouching, lack of self-esteem and eating disorders for a million years.

Katie Keating

Katie Keating is co-founder and co-CCO of Fancy.

Voice

5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

Campaigns often don’t show everyday women or reversed gender roles

Katie Keating

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Katie Keating