How Location-Based Marketing Will Evolve in 2017

Transparency and value will be key for marketers

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Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016.

Steven Rosenblatt

Thanks to innovations in location intelligence, marketers can now leverage real-time data to better target consumers based on where they go, effectively measure how digital ads drive foot traffic into stores, and even connect the consumer journey from ad exposure to store visit to purchase data.

Location intelligence is a massive industry. It allows consumer obsession with mobile devices to create significant amounts of data and insights that drive critical decision-making for a wide range of businesses.

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