5 Ways Brands Are Celebrating Cinco de Mayo This Year

Including burrito insurance, an NFT and an LGBTQ+ mariachi band

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As cities across the U.S. start to open up again, many brands are hoping Cinco de Mayo will look a little more like we’re used to. From restaurant credits to online videos to a margarita-inspired chip flavor, here’s a look at how brands are celebrating May 5 in 2021:

Cholula’s burrito insurance

Cholula

Hot sauce brand Cholula is providing “burrito insurance” for consumers who have experienced a “#BurritoDown moment,” which is “when your over-stuffed, mouth-watering, tortilla-wrapped handheld falls apart at the seams on the first bite.”

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