5 Tips Marketers Can Learn From Seemingly Elusive Luxury Brands

Keeping impossibly high standards and playing hard to get can be good for business

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Luxury is characterized by striving to capture the best of us, whether that is expressed through the clothes we wear, the food we eat, the places we stay or the cars we drive. While the goal is to achieve and deliver on the best of the best, the definition of luxury is always changing, shaped by and shifting to meet consumer sentiment and behavior.

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