5 Tips for Integrating Audio Into a Marketing Strategy

Sound is an integral part of an experience that is often overlooked by brands

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As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive strategy for navigating the flourishing mediums that rely on sound, music and voice.

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