5 Things We Learned About DJ Khaled From His Talk at Challenger Brands

The multi-hyphenate opened up about his priorities and take on brand partnerships

DJ Khaled is the definition of a multi-hyphenate. A musician, a mogul and a master of brand partnerships, this year alone, he’s starred in his first Super Bowl spot and picked up his first Grammy Award. And on Thursday, he video conferenced into Adweek’s Challenger Brands Summit in New York from his home in Miami, giving attendees a glimpse of his office—naturally, it’s decked out in portraits of himself and his son, Asahd, as well as plush Hermès pillows.