5 Steps for Protecting Your Brand Against Social Media Piracy

Streaming TV and movies is just the tip of the iceberg

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Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based. A reported one billion (yes, you read that right) people have watched Game of Thrones season 7 via illegal downloads or streams (only 31 million watched it legally). Tens of millions of people regularly watch big fights and matches illegally, costing not just the networks but the sponsors, players and contenders.