5 Reasons Why Award Shows Still Resonate With Creatives

To clients, brands and agencies alike

An award show offers validation not just to the creative behind the work but also to the clients. Getty Images

Without wishing to sound like the director’s cut of a Demi Moore movie, let’s start with full disclosure: I’m involved in an awards show. The Epica Awards, to be exact, which as far as I know is still the only international competition judged not by creative folk from agencies, but by journalists who write about creativity.

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@marktungate Mark Tungate is a Paris-based freelance writer, author and editorial director of the Epica Awards.